Exhibition spotlighting women as promotors of Croatia’s tourism on view until 25 Aug 2023
On 1 August 2023, the National and University Library in Zagreb (NSK) hosted the opening of an exhibition spotlighting women as promotors of Croatia’s tourism (Žene u promociji turizma Hrvatske). Authored by Dr Jasenka Kranjčević from the Croatian Institute for Tourism and bearing witness to the significant impact that women have had on the promotion of leisure, sports, medical, business and all other forms of tourism in Croatia as well as to a long-established tradition of Croatian tourism and related rich heritage, the exhibition will remain on view until 25 August 2023.
Organised by the Croatian Institute for Tourism, with the Croatian Institute of Ethnology and Folklore Research and the National and University Library in Zagreb acting as co-organisers, and prepared as part of the Institute for Tourism’s homonymous research, the exhibition features various illustrative resources, such as travel books, travel guides, posters, brochures, postcards and other visually attractive printed material. Spotlighting significant female names in the context of Croatian tourism such as English travel book writer Maude (Maudy) Holbach, the first ever Croatian climber and alpinist and one of the 19th-century writers who strongly influenced the development of the Croatian novel Dragojla Jarnević, a woman of considerable influence in 19th-century Croatian politics Sofija Jelačić, as well as cooks, housekeepers, women in traditional national costumes and many other worthy ladies, it brings a comprehensive overview of women belonging to all social statuses.
The Zagreb University Library Affairs Assistant to the NSK Director General Dr Dijana Machala welcomed the present visitors, emphasising the Library’s pride in co-organising the exhibition and hosting it as part of the Library’s NSK celebrates women programme.
A member of the Croatian Institute for Tourism’s Management Board Dr Sanda Čorak addressed the visitors on behalf of the Institute’s Managing Director Dr Damir Krešić, while the Director of the Croatian Institute of Ethnology and Folklore Research Dr Iva Niemčić focused in her address on the role that women have played in documenting and passing on historical information, owing to their most frequently being the chroniclers of past events.
Finally, the author of the exhibition and Research Adviser at the Croatian Institute for Tourism Dr Jasenka Kranjčević presented the exhibition content in greater detail, reflecting on the role of women in the promotion of Croatian tourism and the evaluation of their status in the context of its historical development as well as on the valuable and rich material of distinguished Croatian architect Aleksander Laslo that it presents, along with other resources in the Institute’s library, those of the Croatian Institute of Ethnology and Folklore Research and many other institutions operating as part of Croatia’s tourism and heritage sectors, including the National and University Library in Zagreb.
The National and University Library in Zagreb is hosting this exhibition as part of NSK celebrates women, the Library’s 2023 programme aimed at the promotion of notable women who marked Croatian cultural heritage to encourage further research into their achievements whose launching it marked with the successful organisation of the Croatia’s Great Women – Here’s Who They Are exhibition.
The exhibition by Dr Jasenka Kranjčević from the Croatian Institute for Tourism spotlighting women as promotors of Croatia’s tourism (“Žene u promociji turizma Hrvatske”), remaining on view at the Library until 25 August as part of the “NSK celebrates women” programme. National and University Library in Zagreb, 1 August 2023. Photo by: Maja Priselac.